SammendragThe article discusses why advertisements rarely are being used as source material in historical research. Although ads have been an important mass cultural verbal and visual expression for more than a century, their status as a historical source is fairly low. By analyzing the front page of a Norwegian newspaper from 1926, the article discusses the more traditional news story in relation to one of the ads on the same page using the analytic tools from historical research: the concept relic (the source as a product of a certain historical situation) versus the concept account (the source as a statement about something that has occurred). The advertisement material tends to blur these borders; the production of the ads has to be seen in relation to the verbal and visual narrative of the ads - as well as ads have a "fuzzy" connection to reality as such. At the same time, the advertisements can be seen as "reality producers" in a broad sense as they are commenting on a wide range of cultural and social issues. Yet, one should be cautious about studying the ads too isolated from other sources, as well as to "over-interpret" them or to ignore who and what the ads themselves disregard.
Forfattere beholder opphavsretten og gir tidsskriftet rett til første publisering av arbeidet. En Creative Commons-lisens (CC BY-SA 4.0) gir samtidig andre rett til å dele arbeidet med henvisning til arbeidets forfatter og at det først ble publisert i dette tidsskriftet.